Never say no to Panda!

Hilarious and, at the same time, a little bit wird series of ads for Panda Cheese, a mozzarella cheese product from Arab Dairy from Egypt, one of the major producers of the Middle East. "Everyone loves Mozzarella cheese and Panda's fresh mozzarella is no exception." Angry Panda The Avenger with innocent eyes and the sound of calm Buddy Holly song at the background :D

TOP SHOP Makeup line

Naomi Campbell Interview October Issue

By Tony Shafrazi
Photography Marcus Piggott, Mert Alas

"August 20, 2010—Supermodel Naomi Campbell is vacationing on a yacht off the Italian coast with her boyfriend, Russian entrepreneur Vladislav Doronin, and a revolving group of friends that included Quincy Jones and Leonardo DiCaprio and Bar Rafaeli. This year has been a big one for Campbell, who celebrated her 40th birthday in May with a lavish party on the French Riviera. It marks another kind of milestone for her as well, the 25th anniversary of that fateful day in 1985 when she was photographed hanging out in her school uniform on the streets of London, thus launching a career in fashion that’s been both legendary and tumultuous: from her ascent as a teen to the highest echelons of the industry; to the indelible imagery she has been involved in creating; to the deep bonds that she has formed with some of the most important designers of the era; to the new ground she broke as a woman of color in a field that is still troublingly homogenous; to the well-documented personal issues and legal wrangles that have at times threatened to overshadow her remarkable body of work."

photo & more @ Interview Magazine

Promoting the Idea of Company Volunteering

The "icon" team chose to promote the idea of volunteering, specifically Corporate Social Responsibility employees volunteering their time to charitable organizations.

What it takes to make an ad?

In this month's icon CNN's Monita Rajpal is challenged by ad guru David Droga to create an ad campaign. With help from Saatchi & Saatchi Monita has created a 40-second commercial.

The power of advertising by Monita Rajpal, CNN

From how to look, what to wear, what to eat, what our homes should look like, how to meet people, what to drive, practically every facet of our lives is taken care of. That is the power of advertising.

A good advertisement tells us we need something even before we think we do. It offers us a look into the ideal life, the ideal body, the ideal mate, all wrapped in an ideal world.

On "icon" this month we look at this powerful world, both from the brand's perspective and from the perspective of the people behind the iconic commercials. We travel to Atlanta, Georgia, the home of Coca Cola. While we were editing this piece for the show, I saw the iconic hilltop Coke ad with the song, "I'd like to teach the world to sing." Remember that? Well, for the rest of the afternoon I couldn't get that song out of my head. That's the power of advertising.

You need to know exactly what it is you want people to do.
- Richard Huntington, Director of Strategy of Saatchi & Saatchi.

It is a mainstay on the marketing mainstream all because of advertising; because of the idea that anything can be successful if it's packaged and sold right.

The creative giants Saatchi & Saatchi knew that and built a successful agency on that philosophy. In fact, their motto was and still is "Nothing is Impossible."

For 40 years they have made household names of everything from detergents to airlines to politicians. If you were in Britain in the 1970s you probably remember the Conservative party ad campaign featuring the slogan "Labour Isn't Working." Saatchi & Saatchi were hired by the Conservative then-leader Margaret Thatcher to sell the Tory brand to the British public. And they did. Successfully.

David Droga - the man who ran Saatchi & Saatchi for many years, then left to start his own company with clients that range from Coca Cola, Puma, and UNICEF - has challenged me to create a campaign of my own. He said, "Be clear, be straightforward, be believable ... You need to know exactly what it is you want people to do ... Think what you want to think and then start to edit on the basis of does it sound motivating, does it sound credible."

In this age of multiple mediums, advertising is everywhere - whether it's a pop-up campaign with people dancing at the train station (T-Mobile) that serves a multitude of platforms from television to the web, or a home-video-type commercial that is posted on YouTube.

Monita's ad video can bee seen here

Nooka Nooka & Unmask

The trio Liu Zhan, Kuang Jun, Tan Tian Wei comprise Unmask, one of China’s top fine artists studios, have customize a nooka nooka. Just like all of their work, they put a unique spin on this customization. They used a mysterious chinese process utilizing genetically processed fur. This will be part of the growing list of international artists contributing to the nookanooka customs!

via nooka

Sailor Vodka in PET

Designed by Division Sweden

“Sweden’s first vodka in PET bottle. It’s also one of the first vodka made of organically grown, Swedish barley. The new Swedish eco-vodka is distilled four times and has a clean, fruity nose with some spicy aftertaste and released in a Swedish-made PET packaging for minimal environmental impact.

We have worked closely with Technologists at Petainer. Together we have produced a container which is environmentally friendly, has high levels of clarity and great shelf appeal, whilst at the same time is easy to manufacture in high volumes.

We wanted to exploit the phenomenon of PET in the best possible way. The goal was to design would be integrated with the bottle.”

via lovelypackage

"The Things We Design Will End Up Designing Us."

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Mala Biblioteka

DOSITEJEVE BASNE
Autor Dositej Obradović
Ilustrovala Dragana Nikolić
Izdanje Interplov, 2010. Mala Biblioteka


ČUDOUMNI LEONARDO
Autor Gvido Viskonti
Ilustrovala Bimba Landman
Izdanje Interplov, 2010. Mala Biblioteka


NIKOLA TESLA PRIČA O DJETINJSTVU
Priredio Dušan Radović
Ilustrovao Dušan Petričić
Izdanje Interplov, 2010. Mala Biblioteka


JOŠ NAM SAMO ALE FALE
Autor Ljubivoje Ršumović
Ilustrovala Dragana Nikolić
Izdanje Interplov, 2010. Mala Biblioteka

Kenneth Jay Lane

"Glamour doesn't have a season"

Since the 1960’s, Kenneth Jay Lane has been proving that costume jewelry can be as beautiful as “the real thing”. Lane created his eponymous collection with the everyday woman in mind and soon changed the face of fashion worldwide proving that faux could be chic.

Kenneth Jay Lane has had a starstudded career as a designer of jewelry, accessories, and as an interpreter of the taste and trends of the times. He has exercised his creative imagination to its fullest since 1963 when he started out in New York City selling designs on the street in the fashion district. He knows many socialites, movers and shakers, and international celebrities, and has designed for them and with them in mind. Yet his creations are accessible to everyone. His book Faking It tells his story.

Style has little to do with money and expensive possessions.
Attitude and flair make all the difference. Kenneth Jay Lane

Sanna Annukka Golden cards

100% recycled post consumer waste| CMYK plus gold, bronze or silver foil
Designed by Sanna Annukka 1973