UU, the mascot of the 26th Summer Universiade evolved from the event's logo 'Happy U'.
UU is shining, lively and colorful as well as futuristic. UU is a lovable smiling face. The designer tried to break away from the tradition of the Universiades' mascots that were based on animals and plants. Shiny and colorful material helps point out to the future, without any implication od ideology, politics and religion. UU comes from the future and symbolizes the beginning of a new era.
UU, mascot for the Shenzhen Summer Universiade, is the brainchild of a design team headed by Wang Yuefei, a renowned local designer. The other four young members of the team include graphic designers Guo Dong and Xing Yishun, animation designer Wang Guanqun and 3D animation designer Li Xinyi. UU, close kin to the Universiade emblem, is a smiling face developed from the Happy U. In the shape of U, the initial letter of “Universiade”, it represents a great departure from tradition as important sport meetings tend to use human figures, animals or plants as their mascots.
"UU" is given a variety of cute facial expressions: joyous, sweet and somewhat playful. These trendy and cheerful images are designed to embody the great vitality and uplifting spirit typical of the young people, express the expectation of the host city for the upcoming Shenzhen Summer Universiade, and highlight the role of the Games as a stage where young athletes with different racial, ethnic and religious backgrounds compete and show us their best form.
Shenzhen, China - August 12th to 23rd, 2011
Emblem “Happy U” consists of colored dots of varying size
Shenzhen Airlines introduces specially-painted Boeing 737-800 “Universiade 2011″ logojet as a promotion for the upcoming Universiade 2011 games.
via fisu.net
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